Samsung / Cyberpunk 2077 Alternative Reality Game (ARG)
Alternate Reality Game, Concept Develpment, UX2020
Samsung QLED Giveaway
Cyberpunk 2077 ARG, 2020
An internet connected shipping container, sensors, Kuka Industrial Robots, custom electronics and motors.
Cyberpunk 2077 ARG, 2020
An internet connected shipping container, sensors, Kuka Industrial Robots, custom electronics and motors.
Samsung wanted to get gamers to upgrade to a Samsung QLED TV by leveraging increased interest in gaming during Covid-19. Partnering with Xbox Series X and Cyberpunk 2077 it built a one-off Cyberpunk QLED TV. Samsung then locked it in a high-tech container and dared gamers to hack into it. To find it they had to work together to decode clues hidden all over the internet. The first five to crack the code had to hack the container live on Twitch. The campaign culminated in 1m livestream views (7.5 Twitch average) and drove a 2.7 increase in gaming search.
polygonfuture was tasked with conceptualizing and designing the alternate reality game that let contestants hack into an internet connected shipping container loaded with motors and sensors to unlock prizes all from the comfort of their home. This physical + digital experience challenged users to disable laser security grids, activate thermal cameras, and even control a robot plasma cutter to win the challenge.
TECHNIQUES
Concept Development
Art / Design
Game Design
Concept Development
Art / Design
Game Design
CLIENTS
Master of Shapes (MOS)
VT Pro Design
Agency: Stink Digital
Master of Shapes (MOS)
VT Pro Design
Agency: Stink Digital
Installation View:
“Everything is becoming science fiction. From the margins of an almost invisible literature has sprung the intact reality of the (21st) century.” - J.G. Ballard